Microsoft case of using other’s Blogs

Dear prof. Gatarski,
Using the last chance of publishing important lesson to our MBA group I’d like to recommend additional reading on cioinsight.com, how big companies are using other’s blogs to improve own businesses and why is important for big enterprises to develop blogging
trend by private persons.
Before this reading I could not understand, why private persons are blogging – now it is clear!
Please post the my recommendation on your AEDBE blog.
Link to article:
http://www.cioinsight.com/article2/0,1540,2023008,00.asp?kc=COCIOEMLP100306CMS1
Regards from Cracow,
e-grasshopper
Virtual Life [ <- Link to e-grasshopper's blog added by the prof. ]