June 03, 2006

Course literature

Compulsory articles:
These articles must all be read.


Recommended literature:

  • Chaffey, D. (2004), E-Business and E-Commerce Management, Second edition, Prentice-Hall.
    Companion website: http://wps.pearsoned.co.uk/ema_uk_he_chaffey_ebus_2

    This academic textbook (550 pages) is recommenced, but not
    compulsory, reading. You may alse dive into Chaffeys "E-business book blog".
  • Seybold, P. (1998) Customers.com, how to create a profitable business strategy
    for the Internet and beyond
    . New York: Times books
    See also http://www.psgroup.com/book/Overview.html
    This management style book is recommended for those that want
    to read about successful business cases.

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