Course literature

Compulsory articles:
These articles must all be read.

• Anderson, C. (2004) The Long Tail, Wired 12.10 (October).
  see also Anderson's blog www.thelongtail.com
• Gatarski, R. (2002) Organizing artificial sellers: exploring the automation of E-commerce, in B. Hedberg, A. Yakhlef and P. Baumard (Eds.) Managing Imaginary Organizations: A New Perspective on Business. Elsevier.
• Gatarski, R. and Lundkvist, A. (1998) Interactive Media face Artificial Consumers and marketing theory must re-think. The Journal of Marketing Communications, Vol. 4, Issue 1, pp. 45-49
• Hagel, J. H. III and Seely Brown, J. (2001) Your next IT Strategy, Harvard Business Review, October, pp. 105-113.
  or
  Hagel, J J III (2002) The strategic value of Web services, The McKinsey Quarterly, November, pp. 3-34
• Rayport, J. F. and Sviokla, J. J. (1995) Exploiting the virtual value chain, Harvard Business Review, November-December, pp. 75-85.
• Thomke, S. och von Hippel, E. (2002) Customers as innovators: a new way to create value, Harvard Business Review (April), pp. 5-11.

Recommended literature:

• Chaffey, D. (2004), E-Business and E-Commerce Management, Second edition, Prentice-Hall.
  Companion website: http://wps.pearsoned.co.uk/ema_uk_he_chaffey_ebus_2
  This academic textbook (550 pages) is recommenced, but not
  compulsory, reading. You may alse dive into Chaffeys "E-business book blog".
• Seybold, P. (1998) Customers.com, how to create a profitable business strategy
  for the Internet and beyond. New York: Times books
  See also http://www.psgroup.com/book/Overview.html
  This management style book is recommended for those that want
  to read about successful business cases.