About the DBE course module

The overall aim of this module is to critically explore from a theoretical perspective how business is enhanced by digital tools and thus develop a sound understanding of past, current and future developments. Through this short but comprehensive guide to the most important aspects of deploying and managing digital tools, students will be better prepared for practical management as well as further research in the field.

The module is designed for students who, from a managerial perspective, wish to gain a more in-depth exposure to computer-based information technology issues (including the Internet and wireless networks) and their implications for business. It presumes advanced knowledge of traditional management, marketing and information theories and a certain acquaintance with economic theories (such as transaction cost theory).

Besides the lectures there are some compulsory (must read) articles and recommended literature. It is highly recommended that you read Chaffey (2004) or some other similar E-business textbook. As a courtesy to interested students this blog also lists some useful Web sites. After the lectures students are required to complete an assignment.

The lectures are divided into two sessions (actual disposition may vary depending on class interaction).

Session one: Introduction and overview
Friday June 2nd

• Introduction
  - about the teacher
  - aim of the lectures
  - notion about the written assignement
• A historical context
• E-management (supplement to Chaffey 2004)
  - e-commerce, e-business and e-government
  - infrastructure and environment
  - related management concepts

Session two: Digital Business Enhancements
Saturday June 3th

• Ubiqutous Computing and the Post PC era
• Wireless trends
• Artificial Market Actors
• Blogging and podcasting